Let’s be a bit more social…
There is great value in social marketing. For a company looking at analytics and numbers, and let’s face it, who isn’t, marketing via social networks is an wide-open tool for posting interest. The key reason social marketing is effective is because it gives businesses a platform to build relationships with existing and potential consumers. Each business has its own voice that distinguishes it from other brands on social sites. Some businesses, like here at Red-Sheet for instance, might publish personalized content for incredible companies while also offering insight into company through social platforms.
Social media continues to be important for businesses because of inexpensive marketing. Aside from the overall marketing presence, some brands utilize their social pages as another customer service platform to answer questions that arise from their most fervent users who would prefer the social platform over phone or chat support outlets.
The primary reason social media marketing remains critical for businesses is because the world continues to become more digitalized. The internet has replaced traditional advertising methods, such as newspapers, radio, and magazine ads, with Facebook business pages and Twitter profiles. Even Instagram can be a great platform for businesses in the creative or marketing field. With just 28 percent of companies reporting that they’re where they want to be in the world of social marketing, its clear theres plenty of growth for every business?
Publishing content on social media might seem foreign, especially to small businesses, but the benefits are undeniable. So come one, let’s be a bit more social!
By Jonathan Williquette
Writer / Blogger / Web Marketing & Design Expert